EXTRA) What toys are marketed for boys and what for girls?

The toy business is one of the most important thing to be changed for gender equality because the industry splits their product by sex in to sell better. It reinforces the old stereotype of gender role, image and reproduces inequality. 
 Toys labeled ‘for boys’ are always blue and most are typical things that we imagine related to ‘macho image of men.’ On the other hand, Toys labeled for girls are pink or color of flowers, and is related to beauty. 

 I think it is extremely harmful for young children as they don’t have strong stereotype yet. They almost look like practicing the gender role from the young age, as girls only sits wearing a pretty princess costume and do make-up when boys are playing with active toys. It implies women are the ones who cook and care, and men are the one
who do creative workWe must stop dividing what is for girls or boys and teach children it is normal to play with anything they want. I personally think it would help a lot if toy companies try to make items in the concept of genderless or reversal sex roles.

Comments

Popular posts from this blog

Introduction to the blog

W9. Introduction to Sociology / Deviance

Dramaturgy (Sociology)