Currently, there are some big changes underway in Korean society. First, it's the Korean Wave. The Korean Wave, which had been triggered by "Winter Sonata," and the Korean Wave, which had expanded to Asia and the Middle East, led to "Daejanggeum," were the early scenes of the Korean Wave. It was followed by the K-pop craze, which spread not only to Europe but also to South America by Girls' Generation, Big Bang, and Super Junior, which was the second scene of the Korean Wave. In the meantime, the biggest market for pop culture, the United States, remained firm. However, Psy appeared and shook the U.S. pop market once with "Gangnam Style," opening the door for the U.S. mainland, where BTS' global fandom and Academy Awards for "Parasite" were high. The U.S. market, once considered a distant and insurmountable barrier, has now emerged as a new stage for the Korean Wave. Another artist from K-pop began tapping the U.S. market with ...