Topic: has valentine’s day commodified love


Topic: has valentine’s day commodified love

Summary


In the Roman era, military personnel were forbidden to marry. Because worried that It would leave the military because It missed his family. Since Emperor Augustus established the Imperial Defense Network, military units deployed along the border have often been deployed elsewhere, so marriage has caused many problems. Of course, it was legal to prevent marriage, but in fact, there were cases where children were raised secretly and then officially married after being discharged from the military. According to the legend of origin, a priest named Valentino was found and executed for breaking the law and secretly arranging marriages for each other's loved ones. It is known that Valentine's Day was created in honor of this, and it is uncertain whether it is an actual person, but see it as at least a partial sum of the real person. 

Interesting


In modern times, it has become a day to give gifts to the opposite sex, which is basically a day of lovers in the West, but there is a custom of exchanging gifts with neighbors, friends, and colleagues, even if they are not lovers regardless of gender. In East Asia, centered around Japan, Valentine's Day has been fixed as a day when women give chocolate to men. Opinions in Japan are divided over when and how the Valentine's Chocolate Culture originally started in the U.K. came to Japan. In general, records can be found around 1958, and the trend began in the 1970s when the economy began to flourish. For chocolate vendors, the biggest part of the year seems to be because women deliver chocolate to men more than they deliver other things. 

Discussion
Valentine's Day is considered in Korea as women give chocolate to men. And the most likely theory is that this custom is marketing, which was initiated by a confectionery society in Japan. Simple company marketing disappears after fashion. So why does Valentine's Day marketing continue to this day? This is neither compulsory nor official. But many people are keeping it.

Comments

Popular posts from this blog

Introduction to the blog

W9. Introduction to Sociology / Deviance

Dramaturgy (Sociology)