WK1. Extra, what are the pros and cons of using Naver vs Google for research purpose? - Hanane Ben abdeslam

Naver is an online searching program based in South-Korea. In Korea people are using Naver more than Google or other searching programs. There is a competitive battle going on between Naver and Google, therefore I listed a few pros and cons of using Naver instead of Google.

First of all, Naver’s search algorithm is built around the Korean language, which helps Naver deliver more relevant results than Google on many occasions. This is because the Korean language is different from that of the English language. Therefore, it provides better results.
On the other side, Naver is not as good as Google at crawling and indexing. A lot of Korean webmasters are not worried about privacy issues, since they know that Naver is not going to index certain information, So, to avoid security breaches, they simply block Google bot from crawling their sites.

Second, if we take the number of indexed sites per user in Naver, it will definitely be smaller than the number of indexed sites per user in Google. But the quality of those sites is better with the exception of the non-social part of organic results. Naver prefers to have less information in its index, but to make sure that the information is real. That’s why it gives priority to paid listing, directory submissions, user generated content, Web 2.0 properties, etc.

Finally, In my opinion, I prefer using Google instead of Naver because I can always do good research, and in my country we’ve been thought how to use Google professionally. 

Hanane Ben abdeslam

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