10-2)Social network

Social network


1. Summary
Social networks are social structures created by social actors (individuals or organizations), their relationships, and other social interactions. Social networks have academic characteristics related to social psychology, sociology, statistics, etc. Emil Dirkheim and Ferdinand Tonys analyzed social networks through social group research in the late 1890s. By the 1930s, social networks were discussed in various fields, including psychology, anthropology, and mathematics. In the late 1990s, research on 'online' social networks as well as face-to-face networks was noticed. Social networks are very diverse and complex. Therefore, it is classified by size according to the level of analysis. The micro-level focuses on individuals and minorities. The meso level is medium and analyzes the groups and individuals between the micro level and the macro level. The macro level tracks the interaction results from a macro perspective. The theories for social network analysis include graph theory, balance theory, social comparison theory, and social identity approach.

2. Interesting
It was interesting to analyze advertisements and social networks. It is very important for advertising to understand the needs of consumers. Therefore, social network analysis will allow them to make advertisements suitable for the target audience.

3. Discussion
What kind of social network service do you have?

Comments

  1. YEONSU LIMJune 13, 2020 at 3:45 AM

    I use Kakao Talk and Instagram the most among social network services.

    ReplyDelete

Post a Comment

Popular posts from this blog

W1-1 Why am I taking this class?

Probably, I expect most of the students taking this class will answer similarly. I am taking this class to enhance my English skills as well as to improve my social knowledge. However, since the name of this class is ‘ Invitation to Sociology ’ and the class is run in English, I am expecting to deal issues that are not only limited nationally, but also international issues, which might be hard to cover in other classes that run in Korean. I also guess that by using English to search information, I would be able to find much more information compared to researching in Korean. Therefore, by taking this class, I expect that I might be able to gain general understanding of the overall sociology and learn skills how to deal with the vast amount of the information to find the main point of the material.
Read more

Week 1-1. Introduction to Sociology

1. Summary  Sociology is the study of what activities and thoughts human beings have as members of society. They are also interested in the structure of society and have a welfare system in place From small to big, the areas that society deals with vary. Sociological imagination allows individuals to deviate from self-centered perspectives and view the world as a common entity. This can interest others in their situations and encourage them to directly address the problem. So sociology is the study of understanding social events, collecting, analyzing and studying empirical data.  2.  Interesting   I found the story of sociological imagination interesting. When a social event happened, even people who had no direct connection with it came forward and wondered about the phenomenon of anger and solidarity together, but when I learned about the concept of sociological imagination, my curiosity was solved a little bit. People seem to be able to see irra...
Read more

W2-2 Introduction to Sociology/Sociological Methods

A Short Summary of ‘ Introduction to Sociology/Sociological Methods’ This part of the book is about the methods employed in sociology and some standards of the methods and what it tells us. In scientific methods, there are four steps. Characterization, hypothesis, prediction and testing. For the best prediction in scientific methods, we need to know the correct relationship between correlation and causation. It is important not to mistake correlation and causation. Also, quantitative and qualitative methods are two different approaches of sociological research. Depending on how we approach, we can classify objective approach, critical approach and subjective approach. Overall, it is important to obey ethics. Something I learned after reading ‘ Introduction to Sociology/Sociological Methods’ What I found interesting was that even though sociology is in the Liberal Arts, it includes different scientific methods. And by using these methods, we can make predictions and expl...
Read more